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Sercotel Franchises

The freedom to manage your hotel, with the backing of a great brand

Un modelo de franquicia hotelera flexible y orientado a la rentabilidad

El programa de Franquicias Sercotel está diseñado para hoteleros que buscan optimizar la gestión y rentabilidad de su establecimiento sin renunciar a su identidad ni a su control operativo. A través de un modelo flexible, Sercotel pone a disposición de los franquiciados un ecosistema completo de servicios, tecnología y conocimiento del mercado hotelero.
Formar parte del programa significa acceder al respaldo de una marca consolidada, a herramientas avanzadas de gestión y a un acompañamiento continuo que se adapta a cada fase del proyecto, desde el desarrollo inicial hasta la operativa diaria. Un modelo pensado para competir en un mercado cada vez más exigente, manteniendo la independencia del hotelero.

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Why be part of the Sercotel franchise program?

Continuous support and personalized attention at every stage of the project

A comprehensive and cross-functional model
A complete solution combining brand, technology, services, and operational support to maximize hotel profitability without losing its own identity.
Designed for independent hoteliers
A program designed for independent hotels and small chains seeking an engaged partner, while maintaining autonomy in management and decision-making.
Experience and leadership in franchises
Sercotel ranks among the top hotel chains with the most franchises in Spain, bringing proven experience and a tested, adaptable model.
Revenue and marketing to grow your hotel
Access to a 360º marketing plan and a specialized revenue team, with multichannel strategies and key agreements to compete more effectively in the market.
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    Visibilidad y reputación gracias a la estandarización
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    Cómo el FAB impulsa la colaboración y el crecimiento
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    Estrategia, revenue y visión de mercado para crecer
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    Transformación digital con respaldo

    Franchise Advisory Board: the voice of our franchisees

    The Franchise Advisory Board (FAB) is a committee made up of the Sercotel team and franchisees. Its role is to oversee, propose, and make key decisions to improve the competitiveness of the franchise program. It is a space to share experience, align objectives, and grow your business. Each year, part of its members are renewed, ensuring broad vision and dynamic involvement from those leading the hotels. 

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    Our franchisees' opinion

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    • Director
    • Sercotel Valencia Alameda 41
    Adrià Bixquert Lloret

    "As Sercotel franchisees, we are completely satisfied with the experience. We work together daily and always receive prompt responses and effective solutions, thanks especially to the dedicated Franchisee Services Coordinator.
    Sercotel has an excellent Revenue team, and the strength of its brand image allows us to position ourselves better globally, alongside hotels from major chains.
    Furthermore, there are clear operating guidelines, which facilitate work in each of the hotel's departments and ensure that all hotels in the brand maintain the same standard, making every loyal customer feel "at home" in any hotel in the chain."
     

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    • Director de Expansion Dmanan Corporation
    • Hotel EsteOeste by Sercotel
    Jorge Jáñez

    “Ever since the hotel's pre-opening, we have felt supported by the Sercotel franchise team, who have consistently provided assistance in the face of any challenges that have arisen. Both parties (franchisee and franchisor) are aligned in their objectives, and there is a fluid channel of communication that ensures we are heard, which makes things much easier. Furthermore, the human qualities of the entire Sercotel team, which are important to us, are wonderful.”

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    • CEO
    • Sercotel El Balcón de la Bahía Suites
    Fermín Gutierrez

    "After three years as part of the Sercotel chain, we can affirm that this collaboration
    has represented significant added value for our boutique hotel. Integration into
    a leading hotel network in Spain has given us greater visibility,
    recognition, and access to synergies that strengthen our competitiveness.
    Likewise, the solid online reputation of our establishment in the city of Santander
    positively impacts the strengthening of the Sercotel brand, generating a cooperative relationship based on mutual benefits and the joint promotion of standards of
    quality and excellence."

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