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Expansion

Unlimited expansion: 100 hotels and 50 franchises by 2026

We are more than numbers

Sercotel se posiciona es una cadena en expansión, con un enfoque en rentabilidad, sostenibilidad y experiencia del cliente, apoyada por tecnología avanzada y una estrategia clara para consolidarse como referente en el sector hotelero español

80 hotels
Consolidated presence with a wide network of establishments in strategic locations.
(+) 7000 rooms
Ability to offer comfort and quality in every stay, adapted to different customer profiles.
(+) 60 destinations in Spain and Andorra
National and international coverage that guarantees unique experiences in the main tourist and urban locations.
8.5 average rating
Chain on Booking.com
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Hotel management

Sercotel takes on the comprehensive management of the hotel, bringing its know-how in sales, revenue management, marketing, distribution, operations and guest experience. We work with a results-driven approach focused on asset optimisation.

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Franchises

Sercotel is one of the leading hotel chains in Spain in hotel franchising. We offer a flexible model that allows owners to retain management while benefiting from the support of an established brand and strategic guidance.

Our management team

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Francisco Marco

Expansion Director

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Silvia Pizarro

Expansion Manager

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Ana Belén Prim

Expansion Manager

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Marta Gallego

Expansion Manager

Let’s talk about your hotel