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Welcome to Your Best

Discover Sercotel: urban hotels, passionate team, and commitment to offering the best experience to our clients.

Our purpose

At Sercotel, we want our clients to not worry about the small daily things. We strive so they can focus on bringing out their best version. Every step we take reflects the commitment and involvement of our teams to create unique experiences and generate positive societal impact.

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More than numbers, they are people who inspire us to keep growing

Discover job opportunities at Sercotel. Work in a diverse environment that enhances your talent and charts your future with us.

80 hotels
3 and 4 star hotels in urban and beach destinations
7797 rooms
Spaces to rest, recharge, and discover new destinations
1,300 direct employees
A diverse, passionate, and highly talented team

Our values

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Excellence

We work to continuously evolve the service we offer, caring for every detail and always seeking to improve the experience of those who trust us.

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Optimism

We face challenges with a positive, realistic, and straightforward attitude, convinced that the best way to move forward is with energy and confidence.

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Motivation

We put willpower and enthusiasm into every project to bring out the best in people and create an inspiring environment that drives shared growth.

Our management team

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José Rodríguez

CEO 

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Alejandro Roca

Corporate General Director

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Francisco Marco

Expansion Director

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Anna Contreras

Corporate Operations Director 

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Luis Miguel Martin

Information Technology Director

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Sandra Martínez

Human Resources Director

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Sara Mallo

Legal Director

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Jordi Ortega

Head of Digital

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Join the Sercotel team

Join the Sercotel team and come to give your best version. Here you will find updated information about all the opportunities you have to develop your career in our hotels and headquarters. Check out our latest job offers.

Quality indicators

Discover job opportunities at Sercotel. Work in a diverse environment that enhances your talent and charts your future with us.

87/100
Overall rating of our hotels according to guests (source TrustYou)
90/100
Service rating of our hotels according to guests (source TrustYou)
8.5
Average rating on Booking.com of all chain hotels
Ecostars
All hotels have Ecostars certification, a leader in sustainability certification, or are in the process of obtaining it.
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Sercotel locations

Discover job opportunities at Sercotel. Work in a diverse environment that enhances your talent and charts your future with us.

Sercotel headquarters
C/ Comte de Urgell, 240, Attic - 08036 - Barcelona T. 93 363 63 63
Sercotel office in Madrid
Plaza Conde Valle de Súchil, 5 - 28015 - Madrid T. 917004444

Latest press releases

Who we are | Official Sercotel Website