The hotel group is adding three high-value leisure properties in strategic locations along the Mediterranean coast: Los Alcázares, in the Mar Menor area; Cape Santa Pola, opposite the island of Tabarca; and Benidorm.

With these additions, Sercotel now has 12 hotels focused on the leisure segment, further expanding its offering for travellers looking to enjoy breaks and holidays by the Mediterranean Sea.

Sercotel is continuing to advance its growth strategy along the Mediterranean coast with the addition of three new leisure properties in the Region of Murcia and the Valencian Community: a four-star hotel in Los Alcázares, in the Mar Menor area; a four-star superior aparthotel located at Cape Santa Pola, overlooking the Mediterranean and offering spectacular views of the island of Tabarca; and a three-star hotel in Benidorm.

With these additions, Sercotel now has 12 properties focused on the leisure segment and is strengthening its presence in some of the leading tourist destinations along the Mediterranean coast. The company will have 6 hotels in the Region of Murcia and 11 in the Valencian Community, consolidating both regions as strategic locations within its expansion plan.

The three additions form part of Sercotel’s strategy to expand its presence in the leisure segment while complementing its well-established city hotel offering. The new properties will each provide a distinctive proposition: a hotel with extensive sports facilities and event spaces by the Mar Menor; an aparthotel overlooking the Mediterranean, with views of Tabarca and a comprehensive wellness offering; and a hotel close to both the beach and Benidorm’s historic centre.

Sercotel’s CEO, José Rodríguez, highlights the significance of these three additions for the hotel group: “We want the growth of our leisure portfolio to be based on properties that offer complementary experiences. Apartments, wellness services and sports facilities enable us to broaden the range of options available to our guests at Sercotel. These three additions are another step in that direction and allow us to bring our management expertise to new projects along the coast.”

The addition of these three new assets reinforces the company’s strong growth trajectory, as it continues to pursue a strategic roadmap aimed at reaching €360 million in revenue and a portfolio of 160 properties by 2029. At present, the group has 101 hotels in Spain and Andorra, of which 63 operate under management agreements, 21 under franchise agreements and 17 are currently under development.

Sercotel will add a four-star hotel in Los Alcázares (Murcia), in the Mar Menor area. Located on Avenida Príncipe Felipe, opposite Serena Golf, the hotel will feature 85 rooms and is scheduled to open in mid-2027.

The hotel will combine facilities designed for relaxation, sport and events. Its offering will include indoor and outdoor swimming pools, a restaurant and function rooms for meetings and celebrations.

The project also includes plans for padel courts and dedicated areas for activities such as CrossFit, HYROX and boxing on the adjacent plot, as well as a kids’ club and a pool bar. This combination will enable the hotel to offer a leisure experience with a strong focus on sport, recreation and family stays.

Located on the seafront at Cape Santa Pola, the new four-star superior aparthotel will feature 95 apartments and a comprehensive range of services, including a swimming pool, spa, gym, parking and dining facilities.

Its location will offer panoramic views of the Mediterranean Sea and the island of Tabarca, one of the project’s key distinguishing features. The property will combine the independence and flexibility of an apartment stay with Sercotel’s hotel services and standards.

The property is scheduled to open in mid-2028. With this project, the company is expanding its presence in the province of Alicante and strengthening its offering for leisure stays of varying lengths on the Mediterranean coast.

Sercotel will take over the management of Hotel Montesol Benidorm in early 2027, an iconic three-star property located at 19 Avenida de los Almendros. The hotel is situated 250 metres from the beach and 200 metres from Benidorm’s historic centre and features a café and buffet restaurant.

Over the coming months, a room refurbishment project will be carried out with the aim of enhancing the guest experience and strengthening the property’s positioning, in line with Sercotel’s quality and service standards.