Privacy policy

Data controller 

The following entities shall be the joint data controllers: 

- Sagatu Asociados Comercial Hotelera, S.L., with Tax ID number B3751853 and domiciled at Calle París núm. 120, 1º 1º, 08036, Barcelona. 

- The companies tasked with the direct management and operations that form part of the Sercotel Group. However, not all the hotels shall process the data, only the one for which the booking has been made and/or the one at which the customer eventually stays. 

Contact email address: 


Purposes and Processing

SERCOTEL shall process your data for the following purposes: 

- The collection and processing of your personal data via the registration form so as to facilitate the management of its commercial, accounting and administrative relationships with you in all matters relating to the services and accommodation at its hotels. This processing shall be carried out upon the basis of the execution of the pre-contractual relationship you have with us. 

- The purpose of collecting or spontaneously sending your CV is to enable our Human Resources department to study the applications and proceed with the selection of personnel with the ideal profile for joining the company, upon the basis of the pre-contractual relationship to which the data subject/candidate is a party and the consent granted. 

- To work for promotional and marketing purposes, including the sending of electronic commercial correspondence regarding all the products and services on offer, as well as those related to the hotel sector (trips, gastronomy, leisure, etc.), upon the basis of the prior consent granted for the sending of correspondence.  

- To improve its product offer, to personalise the sending of special offers and to provide more personalised treatment by means of the creation of user profiles, provided that said users have previously agreed to the sending of commercial correspondence.  

- To deal with any requests, queries, complaints and/or claims made by the user via the contact email address provided, upon the basis of the consent granted upon sending the request, query, complaint and/or claim.  

- To substantiate the procurement, to carry out analyses for the automation of procedures with the aim of improving the quality of the technical and commercial services, to verify the customers’ or users’ satisfaction by recording their voices and, as appropriate, to transcribe the service provided via the channels set up for the purpose. 

- To contact the medical-healthcare services if requested or required to do so.  

- To conduct satisfaction surveys. The legitimate basis shall be the user’s consent. 

- To process registrations for the Sercotel Rewards programme and to send any potential correspondence. This processing shall be carried out upon the basis of the execution of the pre-contractual relationship you have with us. 


Data retention

Your data shall be retained throughout the administrative and/or commercial relationship of the data subject with SERCOTEL, as well as the period provided for in the specific legislation during which these data may be required. 

In the event that users exercise their rights to deletion and objection, their data shall be blocked and subsequently destroyed in a confidential manner. 


Data recipients

The recipients of the information are the third-party data processors providing their services to SERCOTEL with whom the corresponding agreements have been signed to guarantee compliance with the GDPR and the appropriate security measures. 

Your data may be assigned to other SERCOTEL GROUP companies for the proper implementation or provision of any of the services that are reserved. 

In compliance with the current legislation, your booking data may be assigned to the State Security Forces and Corps. 



You may exercise your rights to access, rectification, erasure, objection and portability and the restriction of the processing as set out in GDPR (EU) 2016/679 at any time by writing to the address indicated above or sending an email to 

The request must specify which of the above rights you wish to exercise and it must be accompanied by a photocopy of your ID card or an equivalent identification document. 

Similarly, you may object or revoke your consent via the channel of contact indicated at the beginning of this document. 

If you are not satisfied with the exercise of your rights or the way in which you have exercised them, you may submit a claim to the Spanish Data Protection Agency. You can obtain further information at



The personal data collected from customers by SERCOTEL shall be treated confidentially, in accordance with the provisions of the current legislation. 


Translation into other languages

All the information and documentation available in the different versions of this website are provided solely for information purposes. In the event of any discrepancy between the content of the versions in other languages and that of the original Spanish version, the latter shall prevail. 

In the event that our data protection policy undergoes any modifications as a result of changes in the legislation or the criteria issued by the Data Protection Agency, you shall be duly informed of any variation that may have to be introduced to comply with the law. 


Last update: 16th December 2022

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